Product retailers are instrumental in selling goods directly to consumers. They operate different sizes of shops or go door to door to customers. Even clothing retailers have adapted the strategy of visiting customers at their houses. Most of these small retailers do not have direct access to manufacturers so they rely on wholesalers. For a marketable product, they rely on baby clothes wholesale to get a substantial discount on items. The bulk pricing is essential because it would be the basis on how much they would sell the baby clothing to their customers.

If clothing wholesalers rely on volume pricing from manufacturers, retailers are after discounts on per set or per piece basis. They seldom get items from wholesalers in volumes. Their main concern is that they do not want items to get stuck in their inventory. They would rather put their money fast moving items that spend on those that are hard to market.